stories are how we learn.
How can AI improve lead generation?
Many businesses today find it challenging to keep up with digital trends and new technologies in sales and marketing. But keeping up means keeping ahead, especially in the area of artificial intelligence or AI-driven lead generation. In this blog we explain why.
What’s the buzz with social commerce?
Shopping directly via social media platforms - social commerce - has been popular in China for a decade and is set to become hugely popular in the US and other countries, including Australia. It’s a massive change in terms of how consumers interact with brands and how it will shape their shopping experience.
Why is storytelling so effective?
Why do we remember a good story? Why do stories, told well, make us think, act, feel differently? How do stories pull us in and connect with our brain and imagination? In this blog we look at why storytelling - especially good stories - is so effective.
Are rate hikes stoking inflation?
Nobel Prize-winning economist and Columbia University Professor Joseph Stiglitz recently told ABC’s 7.30 program that hiking “too high, too fast, too far” would stoke inflation in goods and housing. Stiglitz still holds to this view.
A billion dollar disappointment
Amazon’s The Lord of the Rings: The Rings of Power season one is a billion dollar disappointment. In this blog we look at why.
A brief history of the internet
What is the internet, what is the world wide web, how does it work, and how did it evolve?
A post-COVID paradigm shift
A paradigm shift is underway in financial markets, economies and geopolitics. How do we invest, prosper, and simply live, in this new era?
What is AI marketing and why should we care?
Today, artificial intelligence is an important driver of business growth, profitability and customer loyalty. The future of AI marketing is now - and we should care about it.
The top 10 tech trends in 2022 everyone must be ready for now
Bernard Marr is one of the world’s most highly respected experts on future trends, strategy, business performance, digital transformation and AI in business. In this video, Bernard Marr looks at the 10 large, transformative technology trends in 2022.
Communication for connection
Communication is ultimately about connection. French President Emmanuel Macron communicated the values and the heart of the French people.
How does the economy work?
In this blog we look at what drives an economy, what makes it boom or go bust, and why credit and debt are so important.
Coinbase, cryptocurrency, and government regulation
Brian Armstrong is the chief executive of Coinbase Global, the largest cryptocurrency exchange in the United States. In this podcast, Brian talks to Lex Fridman.
Common investment mistakes and how to avoid them
If you’re careful and learn about investment pitfalls and how to avoid them, you can have a better investment journey to build your wealth over the long term.
The future of brand strategy: It’s time to ‘go electric’
Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever.
AI marketing: What does the future hold?
AI marketing will shift brands away from marketing automation toward personalized experiences.
These 7 Alarming Stats Will Convince You to Use Video Marketing
Brands who use video enjoy 41% more web traffic from search engines than ones that don’t. 41%: that’s the difference between a 5’7” tall, average person, and a 7’10” giant. Taller than any player in NBA history.
15 Key Marketing Trends Brands Need To Take Note Of In 2022
Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline.
How to use content marketing to your advantage
Content marketing is a must for brands that want to create awareness and attract new customers. But what does it take to create a successful content strategy?
The Role Of Ethics In The Evolving World Of Marketing AI
The next era of transformation in marketing will be like no other, with technologies like machine learning (ML) and artificial intelligence (AI) playing a more prominent role than ever before.
Investing in a post-pandemic world
Investors in a post-pandemic world are coming to grips with new problems, possibilities, and perceptions.