15 Key Marketing Trends Brands Need To Take Note Of In 2022
ARTICLE SOURCE: FORBES
A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline.
These days, there are many different channels and innovative tactics a brand can use to reach its target audiences. It’s important to know which ones to build a presence on and how to show up there if you hope to craft the most effective marketing strategy. Below, 15 members of Forbes Agency Council share key marketing trends that they believe all brands need to take note of to find success in 2022.
“ It’s imperative to spend time understanding the core of your brand and what makes you unique so that you can effectively build your brand in whatever channels you pivot to throughout the year.”
1. Pivoting With Shifting Tactic Effectiveness
The one trend that everyone can depend on is that tactic effectiveness will change and shift throughout the year. It’s imperative to spend time understanding the core of your brand and what makes you unique so that you can effectively build your brand in whatever channels you pivot to throughout the year. - Josh Dougherty, A Brave New
2. Evolving A Brand To Fit Each Channel
Be mindful of all social media, and be prepared to pivot your band and creatively flex. Brands must present the right voice/vibe on each channel to engage their target audiences. TikTok has its place, but the content can’t match your Facebook ads—your visual voice must shift. It’s no longer a one-size-fits-all social game, and the evolution of your brand is key to harnessing the power of each channel. - Taja Dockendorf, Pulp and Wire
3. Emphasizing Comfort And Delight
People are seeking comfort and delight as they emerge from the pandemic nightmare: the comfort of high-quality, well-known brands and the surprise and delight of “second mile” service or delivery. Brands that emphasize peace of mind, tradition, family—the comfort of a connection to others—will do well. Those who can add delight to the customer experience will excel. - Jeff Bradford, Dalton Agency
4. Building First-Party Data Strategies
Start building your first-party data strategy. For many organizations, this starts with evaluating how a customer data platform fits within your infrastructure. It also includes evaluating your third-party data usage and how deprecation of third-party cookies, mobile device IDs and other data privacy regulations might affect them. - Greg Kihlstrom, GK5AForbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
