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How can AI improve lead generation?
Many businesses today find it challenging to keep up with digital trends and new technologies in sales and marketing. But keeping up means keeping ahead, especially in the area of artificial intelligence or AI-driven lead generation. In this blog we explain why.
What’s the buzz with social commerce?
Shopping directly via social media platforms - social commerce - has been popular in China for a decade and is set to become hugely popular in the US and other countries, including Australia. It’s a massive change in terms of how consumers interact with brands and how it will shape their shopping experience.
What is AI marketing and why should we care?
Today, artificial intelligence is an important driver of business growth, profitability and customer loyalty. The future of AI marketing is now - and we should care about it.
The future of brand strategy: It’s time to ‘go electric’
Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever.
AI marketing: What does the future hold?
AI marketing will shift brands away from marketing automation toward personalized experiences.
15 Key Marketing Trends Brands Need To Take Note Of In 2022
Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline.
The Role Of Ethics In The Evolving World Of Marketing AI
The next era of transformation in marketing will be like no other, with technologies like machine learning (ML) and artificial intelligence (AI) playing a more prominent role than ever before.